|
|
On-line marketing communication
Jílková, Šárka ; Novotný, Lukáš (referee) ; Schüller, David (advisor)
The bachelor thesis is focussed on on-line marketing communication with cosmetic studio Mis-sys. The Theoretical part describes the basic concepts of marketing which are used in the analytical part. The analytical part charakteristics basic information about the company and its actual state. Based on retrieved information from analyzes and questionnaire survey proposes solutions to issues and their benefits follow in the practical part.
|
|
|
Proposal for Establishment of Small Company
Bráblík, Richard ; Mihola, Petr (referee) ; Koráb, Vojtěch (advisor)
The presented thesis aim is to establishment a competitive business on a basis of a well prepared, viable business plan. A sport center will be designed for its purpose. The sport center wíll offer physical activities, space rental, its own sales and hospitanty. Porter’s Five Force Analysis, SLEPTE Analysis, Market Survey by Questionnaire Survey and SWOT Analysis were used to solve the problem. Privotal chapter is Custom design solutions, which are devided according to the individual subchapter of the business plan. The aim of the thesis is to create a small business.
|
|
|
Concept for Organizational Culture Change in a Company
Zabloudil, Aleš ; Cenek, Jakub (referee) ; Konečná, Zdeňka (advisor)
Tato diplomová práce je zaměřena na téma orgnizační kultura a její vliv na chod regionální pobočky pojišťovny XYZ. Nejprve byly objasněny teoretické poznatky týkající se organizační kultury a jejího hodnocení. Dále byl uskutečněn polo strukturovaný rozhovor, dotazníkové šetření a provedena obsahová analýza interních dokumentů. Na základě zjištěných informací byla navržena opatření vedoucí ke zlepšení stavu z pohledu organizační kultury.
|
|
| |
|
|
Personnel costs in the construction industry
Paulišová, Martina ; Tuscher, Martin (referee) ; Hanák, Tomáš (advisor)
This diploma thesis solve problematic of personnel costs in a construction industry. In theoretical part is described construction industry as a field, defined bussiness costs and personnel costs. Practical part is analyzing personnel costs in a construction industry by questionnaire survey and controlled interviews with representatives of enterprises. The research findings are summarised in conclusion and recommendations for construction companies in the area of personnel costs are proposed.
|
|
|
Optimization of Recruitment Processes and Adapting Employees in the Selected Company
Hauk, Patrik ; Wildová, Jana (referee) ; Konečný, Štěpán (advisor)
The thesis deals with the human resources in chosen hospital facility. The aim of the thesis is to give proposals to optimize recruitment process and the subsequent adaptation of new employees in the organization and to make them more efficient. The research will be carried out through a questionnaire survey with in-house staff and a structured interview with superiors and management. Based on the results found, changes will be proposed to improve the aforementioned business processes.
|
|
| |
|
|
On-line marketing communication
Bdinková, Simona ; MBA, Karel Fiala, (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on the online marketing communication of Hotel Passage in Brno. The thesis is based on the terms defined in the theoretical part, which is followed by an analytical part, which contains an analysis of the current marketing and communication mix of the hotel and a questionnaire survey. Based on the performed analyzes and the results of the questionnaire survey, it proposes suitable measures leading to the improvement of online marketing communication with customers.
|
|
|
Marketing Strategy of the New Product / Services Launch
Čamková, Veronika ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The main focus of the Hotel “Pod Zamkem” Diploma Thesis is to project and propose the best marketing strategy and use the most efficient and appropriate promotion method.The Diploma Thesis consist of two parts. The first section is dedicated to clarifying specific marketing terms such as Marketing Mix, Online Marketing Analysis SWOT, STEP Analysis, Porter’s Five Forces Model etc. The second part of the Diploma Thesis deals with more specific practical issues directly applying the theoretical analysis outlined in the first section. Furthermore the hotel quests have been asked to complete questionnaire in order to ascertain their view on future hotel development in order to utilise and enhance customer service in wellness and fitness.
|
|
|
Analysis of the labor market in the construction sector
Daniel, Martin ; Biolek, Vojtěch (referee) ; Hanák, Tomáš (advisor)
This bachelor thesis analyzes the labor market in construction. The theoretical part deals with the construction company, the labor market and work in construction. It describes the remuneration and specifics of the construction company, characterizes the labor market, state employment policy and the causes and effects of the situation on the labor market in construction and also deals with foreign workers. The practical part acquires a real overview of the situation in practice through a questionnaire survey, which is refined by interviews with specific companies. In general, the practical part deals with how construction companies evaluate the situation on the labor market and how this situation affects them.
|
guest ::
